As an annual high-quality exchange feast for catering professionals, the 2nd Light Catering Brand Market Exhibition was grandly held on April 13th and April 14th at the Zhengzhou International Convention and Exhibition Center. On the day of the exhibition, hundreds of thousands of catering professionals gathered from all over the country at the Zhengzhou International Convention and Exhibition Center to find ingredients, equip devices, observe trends, and listen to valuable insights, creating a very lively atmosphere.

The exhibition site was crowded with people, shoulder to shoulder

It is reported that more than ten brands and suppliers, including Weichuan, Mr. Cup, BANDLUCK International, Douji Shaoxianao, etc., actively participated in this exhibition. Looking around, the display counters of each exhibitor were carefully arranged with a dazzling array of new raw materials and equipment, attracting thousands of on-site audience to gather around, jostling each other.

The 2019 latest drinks displayed on the Jiujiu Hot Sale display counter

Catering professionals who came from afar sat around a table with staff and talked for a long time

In the bustling exhibition hall, the most eye-catching were the 11 spring and summer new products heavily launched by BANDLUCK International - Aurora Color-changing Drink, Xishi's Tear, Lemon Series, Fruit Coffee Series and other beverage ingredients. With the on-site preparation and patient explanations by BANDLUCK International staff, it caused a stir among the crowd.

BANDLUCK 2019 Spring/Summer Heavyweight New Product - Aurora Color-changing Drink

Another highlight of this exhibition that cannot be missed is the "Who is the Big Eater" live broadcast competition, which accumulated 890,000 views within one hour.

Interested friends,

Search for "Private Car 999" on "Yizhibo" to watch the live broadcast

At the competition site, two or four audience members were recruited each time to compete to see who could eat more, with the winner receiving exquisite gifts. Accustomed to watching food live streamers' videos, watching the big eaters' hearty and joyous feasting performance at zero distance allowed for a more intuitive feeling of the temptation and impact of the food and drinks. Special thanks also to the sponsors Happy Kaka, Weichuan, Tea & Field, and Jiujiu Remai for providing the competition food for this event for free.

 "Who is the Big Eater" event scene

At 2 pm on the 13th, the Light Catering Industry Exchange Meeting started on time. This exchange meeting specially invited six top experts, namely Lin Dongxin, founder of Yuchi 18; Zhang Kaian, Chinese catering brand expert; Big Mouth, Marketing Manager of Youzan Central China Region; Liang Fei, Manager of Meituan - Catering Strategy Marketing Department; Wu Yilong, the 23rd generation inheritor of Taiwan Chikan Sugar; and Wang Yue, Douyin representative, to successively share industry valuable insights and marketing tips from years of experience.

The experts' wonderful speeches drew constant applause from the audience

Among them, Zhang Kaian, a Chinese catering brand expert from Taiwan, China, gave a wonderful speech on "Decrypting the 'Five-Second' Mind Reading Technique to Make Consumers Love Your Store", which sparked strong resonance among catering practitioners. Zhang Kaian sincerely said: "Making milk tea, outsiders think it's an easy business to make quick money with not much technical content, but actually, when you are really engaged in this line, you know that the most difficult thing about making milk tea is to persistently focus and innovate. You not only need to have proficient skills in preparation technology and innovation ability but also need to possess the mind-reading skill of observing people's words and moods. Remember, there are never sold-out pearls. Whether you can establish repeat customers is based on every conversation with the client."

 Chinese catering brand expert Zhang Kaian passionately explains on site

After a passionate speech, Meituan Marketing Manager Liang Fei sincerely said: When doing catering online, you must not follow one course until dark. Adapting to circumstances and going with the flow is the trend of online development. Whether in menu design or store decoration, you must cater to consumers' aesthetics and preferences.

 Meituan Marketing Department Manager Liang Fei enthusiastically shares marketing tips

Unconsciously, the nearly 3-hour exchange meeting was coming to an end. The organizers stated that the original intention of this market was to build a high-quality learning and cooperation platform for those interested in engaging in the catering industry, to solve problems existing in the operation of catering practitioners, and to broaden operational ideas.

The successful holding of the 2nd Light Catering Brand Market Exhibition marks the gradual trend of Central Plains' new catering development towards platformization, scale, and branding.Here, we also sincerely wish every serious and hardworking catering practitioner to remain true to their original intention and continue to forge ahead.

The exhibition site was bustling with activity